Out To Launch
Submitted by Mark Rattin on Wed, 02/15/2006 - 19:01.
by Amy Corr, Media Daily News
15 letters has created Dunkin' Mascots, a game promoting Orbitz. The game has some radio support but is driven predominantly through popunder ads on Weather.com, ESPN.com, and New York times.com, to name a few. The concept is simple: choose your favorite mascot and compete in a dunking contest. Irish Amy here chose Liam the Leprechaun and squared off against Webber the platypus, who easily beat me. If you can complete one dunk (that's all I could muster), you can register to qualify for weekly travel prizes.
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