Orbitz Golf Travel Academy

As part of a long-term initiative, Orbitz wanted to enhance its position in the 42 billion dollar golf travel market. 15 letters teamed up with Orbitz's promotional agency of record to create a microsite targeted specifically towards golf enthusiasts that included a 3 hole Challenge game.

15 letters developed the Orbitz 3 hole challenge modeling the holes after Pinehurst's legendary championship course. We developed the user experience design, 3D environmental art and character design, video production and motion capture, copywriting and game development, plus middleware and back-end development. Using Away 3D and Flash, we developed a rich and immersive game that not only engaged consumers but also helped drive a 32% growth in golf travel sales on Orbitz.com