Squeal and Burn

As part of Orbitz partnership with Racetickets.com, we developed a game to integrate Orbitz into the world of NASCAR Racing. Squeal and Burn engaged race fans in driving a NASCAR around the raceway infield, tearing up the lawn to obliterate the logo of that particular raceway within a given time period. Developed as a pop under ad on sites like ESPN Racing, NASCAR.com and individual raceway sites, the game drove interested race fans to unique landing pages where they could get custom Orbitz race travel packages that included flight, hotel and race tickets.